If you’re trying to reach moms, let’s get serious about the data...
Moms represent a $2.4 trillion market
Women make or influence 85% of all purchasing decisions, including cars, healthcare, electronics, and brands/products for the man in their lives
91% of women say that advertisers don’t understand them
But that's just the start.
- In 40% of households with children, women are the primary breadwinners
- 19% of married mothers age 47–65 currently out-earn their husbands
- Within a generation, women are projected to out-earn their spouses
The question: How are you reaching them?
Parent Nation Radio with host Tara Kennedy-Kline has listeners worldwide, with a high concentration in the domestic United States. Thousands of live listeners tune in each week to connect with Tara and her guests, with many more listening on-demand. And with Parent Nation’s social media following and engagement, the community is growing on a weekly basis.
The advantage with Parent Nation Radio: All shows are promoted on an ongoing basis—long after the initial live broadcast—which allows advertisers ongoing promotions and awareness-building to their target audiences.
Looking to engage the Parent Nation? Drop us a line and let's chat!